Readings 15 + 16

December 8, 2009


How do you handle a frustrating creative process? How do you handle potentially negative press about your work? How do you keep working as hard as you can and as good as you can? Ask Will Bryant. I think he’s on to something.

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How to be a graphic designer without losing your soul by Adrian Shaughnessy
Chapters 8 + 9
Self-Promotion + The Creative Process

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Christy and I decided to googlechat instead of writing a reading response because we had both waited until the last minute to finish them all and we were sick of writing reading responses. Well, that’s at least my outlook on the whole thing. Below are some excerpts of our conversation, interspersed with my own thoughts and some found images that are supposedly relevant to our conversation.

Self-promotional piece from Cari Vanderyacht, PSU alum. Whoops! I guess it worked! She works at W+K now!

Christy: ‘I don’t want to be famous, I just want my peers to like what I do.’ lol

me: oh hey

one second

Christy: cool 🙂

me: but that’s what I define “famous” as!

Christy: I know, that’s sort what was funny about that because that’s what we all strive for.

the acceptance from our peers

me: Agreed. I want people to want to put my work up on their walls as inspiration!

Christy: me too, I’m not there yet but hopefully soon …

Admiration + respect, not fame

me: yessss

Promotional design by Kyle Van Horn. Pretty smart.

me: There was an interesting note about fame in terms of getting press.

Want to hear a quote I typed?

Christy: yes

me: Oops, no quote. Just a paraphrase: One piece of design press (one article, one blog post) doesn’t equal instant fame, it’s accumulative. People have to read about you + see your work a few times in order to recognize that you’re capable of greatness.

Christy: lol

me: That one made me humble =)

Christy: Self promotion is the ability to make it in people’s minds, mouths and walls … in addition to our doings when we give people our cards and promo pieces. Blogs help get others to see what we can do.

me: Yeah, blogs are really interesting in that regard. They are real enough to make us feel like attaining acceptance onto them is the ULTIMATE, but they’re super ephemeral.

There were no blogs around when Charles and Ray were making things together. I have a sneaking suspicion that they didn’t give a shit about being famous. They just wanted to make good stuff. Let’s all learn from the Eamses!

Christy: the reputation such fame brings or the reputation one strives for

as you make the press will come to you

me: I want my reputation to be that I’m a forest creature that lives in a tree house! (=totally false)

Christy: I want my reputation to begin, but at the same time I don’t even care. I just love working with other people and getting out there in any way I can. If I go throughout my whole life never being mentioned in a magazine or blog, I’ll be ok. Just as long as I am working with great people like Nicole, Precious and many others 🙂

me: Oh, you! If you have your mind set on making making making and challenging yourself and putting your work out there, you’ll totally make it happen.

People will notice, whether you are trying to get them to or not!


Some advice on how to approach the idea of getting written about on blogs or not getting written about on blogs. I wish I could say, “Jeez, they’re just BLOGS, get over it!” But ask any one of my roommates how much I freak out when I get a google alert with my name in it…

Christy: I agree with that. lol, I’m trying to go through this chapter

me: Did you read the part about self-initiated briefs? “Graphic authorship?”

Christy: Oh, constraint, that’s interesting.

no both chapters is good

I haven’t read them fully

me: Yeah, constraint!

I really liked the concept of giving myself a brief to work with.

Like, defining my goals, touchpoints, themes for a project, making a proposal to myself, and then striving to accomplish it.

It makes me think that all artists wish they knew about design briefs!

Christy: “designers need briefs like cars need fuel”

me: oooh did you make that up?


Creative Process in Action: Jesse Brown and Chad Kouri of the Post Family camped out at Renegade Handmade in Chicago for a week and worked in the window.

Christy: Oh man, the creative process … it’s a long one sometimes

me: Whoops, sorry, was taking screen shots of my brand book.

TIME MANAGEMENT>

That is what I need.

I think that is what a brief will help with.

Christy: I sort of just want to find a design job or something in the field that pays me well enough that I can go to Holland for a holiday and come back inspired and well rounded.

me: YES.

That sounds perfect.

Sorry. I can’t stop thinking about bloggers. This lovely little thing was made by David Fullarton. SWEET.

Christy: see you tomorrow at 2!

me: yeah! nice chatting with you

Christy: you too . bye